Neutralises and transforms pollutants
Harmful particles do not accumulate on the filter as in conventional air purifiers, but are degraded and transformed into harmless substances.
Inspired by nature
The photocatalyst on the ceramic filter is activated simply by light, resulting in photocatalysis that destroys pollutants, similar to what occurs in nature.
Durable, affordable, sustainable
Ceramic filters last at least 15 years, so they do not need constant replacement and do not result in waste materials.
Made in Italy technology with natural power.
Thanks to Phoebe technology, which is effective through photocatalysis, the ceramic filter inside the purifier is able to attack harmful particles, breaking their chemical bond until they are completely broken down and shattered.
In this way, pollutants are not deposited on the filters, as is the case with conventional air purifiers, rather transformed into harmless particles.
Performance, durability and a sustainable spirit.
Most filters on the market (HEPA and activated carbon filters) retain pollutants until the filter is completely saturated. This means that if the latter is not changed frequently, as often occurs, filtration will become less and less effective until the pollutants accumulated over time are released into the air.
Phoebe technology destroys all harmful particles and thus is an efficient, safe, sustainable and cost-effective way to purify our environments. It avoids the risk of saturated filters, their periodic replacement and waste materials: rinsing under cold water is enough to regenerate them.
We recommend rinsing the ceramic filter under warm running water from time to time. Allow the filter to dry before inserting it back into the device.
The ceramic filter does not accumulate pollutants but reaction residues or dust accumulated over time may decrease its efficiency. We recommend standard cleaning once every 3 to 4 months, depending on the pollution in the environment in which it is used.
For a deeper cleaning of the ceramic filter, we recommend placing it in a standard kitchen oven for 1-2 hours at 200°C. This will result in more effective cleaning and a return to higher purification efficiency than standard cleaning.
We recommend standard cleaning once or twice a year, depending on the pollution in the environment in which it is used.
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The advanced ceramic filters of the BRID air purifier not only trap pollutants, rather eliminate them directly.